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Search Engine Optimization (SEO)

Sutherland Weston utilizes a combination of website expertise and marketing experience to help you achieve results with your search engine optimization (SEO) project.

Our services help you get to the top of search engines for phrases that your customers are using.

 

Search Engine Optimization (SEO)

Having your website found in search engines is the most effective way to attract attention, make new customers, increase your leads, and grow your business.

Website users have become increasingly less patient when it comes to searching for what they need. In order to be seen, you have to be in the right place when customers looking for your products or services come searching.

Our S.E.O. Foundation

Our website marketing program will get your website found - at or near the top of the search.

Our experience and internet savvy are effective tools in designing the right course of action for your website.

Our S.E.O. Process

First - analyze your website for fundamental search engine optimization components. These include:

• Analyzing the style of your site - is it built in a search engine friendly manner
• Analyzing the alt tags, page titles, and meta tags currently being used
• Examining content to see where your key search competes

Along with a complete analysis of your website's current design, we also create detailed reports on:

• Custom search phrases and behaviors for areas that matter most to your business
• Website architecture and content flow
• Link reports - where you are currently being listed
• Search Engine visibility report - how is your site currently being seen by search engine spiders

Our S.E.O. Work

Once our exhaustive reporting and research is complete, our team works with you to design and S.E.O. strategy to help you not only compete but succeed in your targeted areas. Our strategy includes:

• Link building - finding resources for back links and link trading
• Design recommendations - website upgrades to make your site more search engine friendly
• Content creation - to help you organize your website content
• Keyword focus - what phrases are your potential customers using and how to make best use of them in your website

S.E.O. Training For Your Staff

Our services will give your website the boost you're seeking in the search engines but websites, like your business, are always a work in process. We'll show you how to best make use of the information and strategy we design by passing on powerful tips to help you stay fresh and effective in the search engines. We'll show you:

• How to track your placement in a number of search engines for a variety of search phrases
• How to use your stats and website traffic reports to help you make smart decisions for your business and your website
• How to expand your search engine visibiity with link trading tools, blogging software, and content management tools.
• How to integrate your website into your marketing strategy for an effective way to communicate, brand, and grow your business.

 

Ready For More Information?

Email Cary Weston today and see how your site can be on its way to powerful rankings and high placements.

 

Questions we hear:

What do I get for my money?
Our Search Engine Optimization (SEO) service is designed to develop, deliver, and implement an effective search engine marketing strategy to help you achieve an increase in qualified traffic to your website.

Working with Sutherland Weston, you will not only have clear understanding of what we're doing, but you'll also be trained to monitor and execute SEO strategies on your own in the future.

Will you show me what you're doing?
YES! Our firm is uniquely positioned to not only do the research and analysis for your website SEO project, but we roll up our sleeves and integrate the changes directly into your website. Also, as part of our services, we will train members of your team to analyze SEO results and better understand the entire matrix that helps to improve your search engine visibility.

Can you guarantee #1 placement?
NO. Be weary of folks and firms promising guaranteed number one placement.

We find many firms guaranteeing top ten results in "major search engines." There are hundreds and perhaps more search engines in the world. To achieve top 10 rankings in many of these will not result in an increase of qualified traffic to your website. Think real estate: you can own a storefront on the busiest street in the city or you can own a storefront in the woods with no neighbors. Both are storefronts - which one do you think gets more traffic?

To truly be successful, you must start with Google and integrate to MSN, Ask, and Yahoo. We do guarantee progress and a rise in placement. Our goal is always to create a presence that brings more eyes, more visitors, and more traffic to your website. We've been very successful in delivering first page results in Google for the clients we serve. Its not a guarantee - its a result of our experience.

Is design important to SEO?
YES! The core element of any effective SEO campaign is working with a series of design standards. As website designers, we know these standards because we build sites every day. Our marketing and communication skills enable us to help you integrate your website into your marketing efforts. Our partnerships are based on design, purpose, and results.

 

 

 

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