Don’t Lose Hold Of Your Heritage
The Briefcase
Don’t Lose Hold Of Your Heritage
In This Episode
Nobody knows your brand like you do, and sometimes that can look like a problem. It’s easy to grow weary of the logos and slogans that you use, but it’s a matter of perspective. There’s more merit to the brand you’ve built than you might see. On this episode of The Briefcase, Ric Tyler tells us to keep hold of our heritage: it means more to others than we know.What You’ll Learn
- About the same time you start to get sick of your branding, the consumer outside will start recognizing your branding. While for you, it seems stale, for the others, it’s just beginning to stick!
- This is because your customers are not seeing your branding at the same frequency you are: so if you change your branding now, you will be changing it right as your customers start to become accustomed.
- There are times when a rebrand is a good call, and potentially even a needed one. But take care to properly assess the situation from both the internal and external viewpoints when you’re thinking of a change: you might just find that a change in perspective will change your perspective.
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