The Power(ade) Of Memory Marketing

During a shopping trip, Ric Tyler and his son saw an interesting display in a supermarket. And even two weeks later, they still have it in their minds. But they didn’t want the product, and they didn’t buy a thing… so how did the installation work its magic on them? On this episode of The Briefcase, Ric breaks down the power of memory marketing, and how a recollection can turn into a recommendation— all it takes is a little time.

What You’ll Learn

• A piece of marketing needs to stand out, even if it doesn’t get you to buy.
• Because sometimes, marketing doesn’t have to be about getting you to buy. It just has to be about getting you to remember.
• Don’t be discouraged if you don’t get immediate results: even if they didn’t buy something today, they might consider it tomorrow.

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