The Three Things

In This Episode

Business, too, follows the rule of threes. And so should you! On this episode of The Briefcase, Ric Tyler brings you in on a marketing tip that’s right at home in the boardrooms and the big offices: out of every good or service in the world, people are only buying three things… and ideally, you oughta be selling one of them!

What You’ll Learn

• The first rung is offering an Experience; what you’re selling isn’t groundbreaking, but it’s something interesting.
• People will pay a little more for some Convenience; if you save time, it’s alright if you spend a little more money.
• What people are always looking for is a Solution; you want to be the service that offers it.

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