“Value”able Locker Room Lesson

In This Episode

A few days ago, Ric Tyler snorted shaving cream up his nose. Why? Because he heard a slogan from six years ago still being thrown around. Don’t doubt it: the power of a good catchphrase is that it sticks around, and any good slogan-slinger would be proud to see their work still kicking. But after six years, it’s impressive that it’s still here. Impressive, absolutely… but it isn’t as unheard of as you’d believe!

What You’ll Learn:

• Some types of commercials have a shelf life of a few weeks. Some have a shelf life of decades.
• As an advertiser or a brand, you’re hearing your slogans and seeing your logos far more often than the general public.
• Before you say a message has served its purpose, think about if it truly has had the time to settle in.

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