FINDABLE | Generative Engine Optimization (GEO) Agency for Maine Businesses
GEO for Maine Businesses
Get AI to Find, Trust, and Recommend Your Business
FINDABLE is a managed Generative Engine Optimization (GEO) program that positions your business to be found, cited, and recommended across ChatGPT, Gemini, and other AI-powered search tools.
Take the five-minute assessment, or skip it and start with a conversation.
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Managed Strategy, Execution, & Reporting
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Works With or Without Existing SEO
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GEO + AI Visibility, Built for Maine Businesses
Your Customers Are Searching Differently. Can They Find You?
People still use Google, but they are increasingly asking AI tools questions like:
- Who should I hire?
- Where should I go?
- Which business can I trust?
The businesses included in those answers are not there by accident. Strong visibility comes from clear, consistent signals across your website, content, business profiles, and online authority. That takes more than keywords. It takes a coordinated visibility system.
Start With Your Visibility Score
How clearly can AI understand and recommend your business?
Take the five-minute FINDABLE Self Assessment to get your AI Visibility Readiness Score.
See how well your business is positioned to be found, understood, and recommended in AI-powered search, then uncover what’s helping or limiting your visibility across four essential areas.
Approximately five minutes. Results available immediately.
From Score to Strategy
Your Score Shows Where You Stand. FINDABLE Helps You Improve.
Use your results on your own, or review them with our team to shape a clear next step.
A Visibility Review turns your findings into a clear plan. FINDABLE can then put that plan into action across your website, content, business profiles, authority signals, and reporting.
Prefer to start with a conversation? No assessment is required. We’ll learn about your goals, answer your questions, and help you decide whether FINDABLE is the right fit.
Review your score or start with a conversation.
Measurable Visibility
Real results from Maine businesses improving their GEO with FINDABLE.
86%
month-over-month growth in AI-referred website visits, generating 8% of the client’s booked leads that month.
100%
of AI citations for a priority Maine hospitality search “Acadia Maine Glamping Resort Dog Friendly.”
35%
of AI citations for the high-intent search “Financial Planners Maine”
How FINDABLE Works
FINDABLE is Sutherland Weston’s managed GEO and AI visibility program. Our approach is informed by the Maine Insights Lab and research into how Maine-market decisions are made, where local credibility comes from, and how AI systems choose the sources they bring forward. It is not a generic national template with “Maine” added to the keywords.
1. Build Your Visibility Foundation
Take the FINDABLE Assessment to see how clearly AI platforms can understand and recommend your business. Your visibility score will reveal what those platforms already recognize, where important signals may be missing, and which improvements should come first.
That assessment becomes the foundation for your FINDABLE engagement. During the first month, we establish your current position, identify the topics your business should become known for, and build the content, platform, and reporting infrastructure needed to support long-term visibility.
The Foundation Month
During your foundation month, we will:
For businesses that want consistent, managed visibility across Google and AI-powered search.
✓ Assess how your business currently appears across traditional and AI-powered search
✓ Establish baseline visibility benchmarks
✓ Identify the questions your customers are asking
✓ Prioritize the topics your business should own
✓ Find gaps in your existing digital presence
✓ Build a focused roadmap for the months ahead
By the end of the month, you will know what your business needs to become easier to find, understand, and recommend.
Foundation investment: $2,000
2. Choose Your Monthly Program
Once the foundation is complete, we begin the ongoing work.
FINDABLE
For businesses that want consistent, managed visibility across Google and AI-powered search.
$999 per month
The program includes:
- SEO strategy and execution
- Answer engine optimization
- Generative engine optimization
- Content and visibility work tied to priority topics
- Visibility benchmark tracking
- Monthly reporting
- Ongoing strategy adjustments
Best for: Businesses that want a complete search and AI visibility program without having to build or manage the strategy themselves.
FINDABLE + Authority
For businesses that want to become a recognized and citable expert in their market.
$1,999 per month
This program includes everything in FINDABLE, plus:
- Targeted public relations
- Expert positioning
- Media outreach
- Earned media opportunities
- Third-party authority building
- Strategies designed to make your leadership more citable
This is not broad PR for general awareness. It is focused authority-building designed to help journalists, industry platforms, search engines, and AI systems recognize your expertise.
Research cited in the FINDABLE materials indicates that earned media accounts for a significant share of AI citations. This tier is designed to help your business earn that third-party credibility.
Best for: Businesses where being recognized as an authority is part of the competitive advantage.
3. Build Visibility Month After Month
Once the foundation is in place, we complete coordinated work across the channels that influence whether your business gets found and recommended each month. This work is tailored to the topics you need to own. Progress is tracked against your visibility benchmarks and explained through clear reporting.
You do not have to follow every search update, determine which platform matters next, or build the strategy yourself. We manage the system while you run your business. Visibility is cumulative. Each engagement has a minimum term: six months. The six-month minimum gives the program time to establish your foundation, implement meaningful improvements, measure progress, and refine the strategy.
How Your Business Becomes FINDABLE
Building the Signals That Influence Visibility
AEO: Answer engine optimization structures your information so search and AI tools can use it when responding directly to customer questions.
GEO: Generative engine optimization strengthens the signals that help platforms such as ChatGPT and Gemini understand, reference, and recommend your business.
Topic Ownership: Your program is organized around the services, questions, and areas of expertise your business needs to be known for.
Visibility Benchmarking : We establish your starting point and track changes so you can see where visibility is improving and where more work is needed.
Monthly Reporting: You receive clear reporting on what was completed, what we learned, what changed, and what comes next.
Discover if Your Business Is FINDABLE
Start with your score, then choose your next step.
Start with the five-minute FINDABLE Assessment. You will see what AI platforms understand about your business, where visibility gaps exist, and what to improve first.
Already completed the assessment? Review your results with our team. Prefer to start with a conversation? No assessment is required. We’ll talk through your current visibility, what’s working, where gaps may exist, and which opportunities could have the greatest impact. You’ll leave with clearer priorities and a better sense of how FINDABLE could help.
FINDABLE FAQ
Do we need an existing SEO program?
No. FINDABLE supports both starting points.
For businesses with a strong SEO program, the work can focus on extending visibility into answer engines and generative AI platforms while addressing gaps in authority and citation signals.
For businesses without an SEO program, FINDABLE establishes the SEO fundamentals alongside AEO and GEO work.
Will FINDABLE replace our current SEO provider?
Not necessarily. The foundation process identifies what is already working, what is missing, and where FINDABLE can add value without unnecessarily duplicating existing efforts.
What is GEO?
GEO stands for generative engine optimization. It is the practice of improving the information and authority signals that help generative AI tools understand your business and potentially include it in their answers.
What is AEO?
AEO stands for answer engine optimization. It focuses on making your business and its content easier for search and AI tools to use when answering specific customer questions.
Can you guarantee that ChatGPT or another AI platform will recommend us?
No responsible provider can guarantee what an independent AI platform will say. FINDABLE creates and strengthens the conditions that make your business easier to understand, verify, cite, and bring forward.
How will we know whether the program is working?
The foundation month establishes your baseline. Progress is then measured against defined visibility benchmarks and explained through monthly reporting.
Why is there a six-month minimum?
Visibility compounds. A six-month engagement gives the program time to establish the necessary foundation, implement coordinated improvements, measure changes, and adjust the strategy based on what the data shows.