Looking to get more Google reviews for your professional services firm? Here are some recommendations and best practices that could help.
Don’t be caught unprepared should someone say ‘yes’ to your request or even ask on their own if they can give you a review. Be prepared to share the links to your review pages quickly and efficiently. Here’s how:
- Find the links to the sites you want to offer for review consideration (Google Account, Yelp, Facebook, etc)
- List the addresses in a location that is quickly accessible to you when opportunity presents (on your website, in an email, in a text file on your computer, etc)
- If there are any instructions you want to share, be sure to have them listed along with the links
Start With Your Inner Circle
Building your reviews doesn’t need to happen all at once. Start with the people you know best and that know you best. Don’t be surprised if you have to ask more people than you think to get a few reviews actually done. People get busy and may need to be reminded. Also, be sure to:
- Be sincere and authentic in your outreach.
- Connect on a personal level with the people you’re asking. Remember to be authentic when you’re asking for their help.
- Remember people will want to help you more than you think.
Create A Reminder To Revisit Your Review Opportunities
Be prepared to revisit this about every six months or so. Put it on your calendar and review your clients and projects at least every six months. If you have employees, review with your team as well. Remember:
- Don’t ask too early – let projects complete and relationships nurture before you reach out and ask
- Strike while the iron is hot – anytime you receive a positive email or comment, be sure to ask if they would consider posting a review.