Teamwork Spec Sheet Teamwork Spec Sheets Fill out a spec sheet below to provide important information for the creative team. "*" indicates required fields Who Dis?*CaryElizabethDanBradKatieDianaKerrieJessicaKenClient* Project Name* Project Type*Consulting/StrategyGeneral Project: AVGeneral Project: Strategy, Meetings, & CallsGeneral Project: Web, Social, and GraphicGraphic DesignPhotographyPRRadio SpotSocial MediaVideo ProductionVideo UpdateWebsiteWeb TaskI would like the first draft completed by: MM slash DD slash YYYY Due Date: MM slash DD slash YYYY Is this due date a hard deadline? Yes No (AKA: this project MUST be completed by the above date.)Reason for Hard DeadlineGraphics Spec SheetHave you had a conversation with Graphics about this project?* Yes No Who? Are you going to?* Yes No Deliverables and Dimensions*What are the deliverables? What are their sizes?Does your project require Social Media or Advertisement Graphics? Social Media Advertising Graphics Social Media Networks Facebook Instagram Twitter LinkedIn Pinterest YouTube Facebook Social Media Needs Profile Picture Cover Photo Shared Image Shared Link Event Image Fundraiser Image Instagram Social Media Needs Profile Picture Photo Thumbnails Photo Size Instagram Stories Twitter Social Media Needs Profile Photo Header Photo Tweet with shared link Tweet sharing a single image Tweet sharing two images Tweet sharing three images Tweet sharing four images LinkedIn Social Media Needs Personal Profile Image Personal Background Image Company Logo Image Company Cover Images Shared Image or Link Life Tab - Main Image Life Tab - Company Photos Pinterest Social Media Needs Profile Picture Pin Sizes Board Display - Large Thumbnail Board Display - Small Thumbnail YouTube Social Media Needs Channel Profile Image Channel Cover Photo Video Thumbnail Advertising Networks Facebook Google Pinterest Facebook Ad Needs Feed Ad Stories Ad Carousel Ad Right Column Ad Instant Articles Ad Marketplace Ad Audience Network Ad Sponsored Message Ad Messenger Ad Collection Ad Google Ad Needs Square Small Square Banner Leaderboard Banner Inline / Medium Rectangle Large Rectangle Skyscraper Wide Skyscraper Large Skyscraper Large Leaderboard Large Mobile Banner Mobile Banner 1 (300 x 50) Mobile Banner 2 (320 x 50) Pinterest Needs Ads Copy*Add the copy here or indicate where it can be found. Design projects can not be started without copy or content.Required Information*Are there any logos, slogans, or disclosures that must be included?Will this graphics project need to be printed?* Yes No Are we printing it or the client?* We are Client Quantity* Where will the deliverables be delivered?* To Us To Client Brand StatementWhat does this brand do? What are their core values?Brand ToneWhat are some key moods that the brand looks to inspire or communicate?Project BackgroundWhat is this project's context?ObjectiveWhat do we want the audience to do?Target AudienceWho is the target audience?MessageWhat do we want to say to the audience?ValuesWhat values are we appealing to?ActionWhat do we want the audience to do?Key Customer BenefitWhat special benefit(s) does the product or service provide?CompetitionWhat brands or activities compete for the audience's attention?Challenges to ResolveWhat are some barriers to achieving this project's objective?Additional InformationPhotography Spec SheetIs this a one time shoot or a recurring shoot template?* One Time Shoot Recurring Shoot On the Fly (Candids) or Portraits?* On the Fly Candids Portraits What am I photographing?Products (Please select all that apply) Food Collection of Food People Interacting with Food Small Item Large Item Collection of Items Other Person (Please select all that apply)Person (Please select all that apply) Headshot Group Photo Staged Candid Other Place (Please select all that apply)Place (Please select all that apply) Exterior Wide Exterior Section Exterior Signage Exterior Aerial Interior Wide Interior Signage Interior Room Other Please Describe Other*More DetailsWhere am I photographing? Environment Studio Do these photographs need to be taken with other needs in mind?Are there specific requirements to help these photos cooperate with Web, Graphics, or Print?Photo GoalPlease describe the function, product or service that the photo should highlight and the target audience.CastingAre actors required? If so how many? Male or Female?Are there specific costume / prop needs?Plates, silverware, tools, lab coats, etc. etc.TonePlease describe the emotional angle you want to take.Logistics Completed By Date MM slash DD slash YYYY Photo AV Completion Date MM slash DD slash YYYY Graphics Review/Revision DatePreliminary Drafts Due MM slash DD slash YYYY Project Final Due Date*Has to be done by MM slash DD slash YYYY Will the client and/or Account Manager need access to an up to date library of original unedited photos? Additional InformationSocial MediaPreliminary Questions:What is the goal of these ads?What platform do these ads need to run on? (i.e. Pinterest, Facebook, Google, etc.) Have graphics for these ads been created yet?* Yes No Where do these graphics live?* What link(s) should these ads be pointing to?Should any of these ads be broken into different ad sets?* Yes No Can you briefly explain?*Demographic QuestionsLocation specifications -Age Ranges -Genders -Keywords & InterestsWhat specific keywords/interests is this ad targeting?Schedule & SpendWhen & how long would you like these ads to run?What is the lifetime spend for these ads?AV Video Spec SheetWould you like Brad to generate a quote for this spec sheet?* Yes No Do you need to schedule a brainstorm session with the AV team?* Yes No Length of Video* :05 :15 :30 :60 Do Not Exceed Other Do Not Exceed Is this a series or stand-alone video?* Series Stand-Alone Video Goal*Please describe the function, product or service that the video should highlight and the target audience.CastingAre actors required? If so how many? Male or Female?Are there specific costume / prop needs?Plates, silverware, tools, lab coats, etc. etc.Location Type*Tone*Please describe the emotional angle you would like this video to take:Script Language*Required specific words, phrases, certifications, or verbal branding elements.What's the audience / intended use of this?*Does this shoot require still photography?* Yes No Please provide shot list information.Vidyard Link Script Approved By Date* Logistics Completed By Date MM slash DD slash YYYY Preliminary Draft Due Date* MM slash DD slash YYYY Project Final (Has to be done by) Due Date* MM slash DD slash YYYY Reason for ScheduleDeliverables More infoFinal Package Needs .MP4 1920x1080 Thumbnail 1920x1080 MPEG-2 1920x1080 MPEG-2 1920x1080 put onto MAB .SRT Closed Caption File Social Media Format Do you need a custom frame?* Yes No Please share your thoughts on the frame you would like.Who has the Color Treatment?* Client Does (First time working with client) We Do (A SWMC regular) Needs to be made (New graphics needed all together) Who has the Font Treatment?* Client Does (First time working with client) We Do (A SWMC regular) Needs to be made (New graphics needed all together) Who has the Logo Treatment?* Client Does (First time working with client) We Do (A SWMC regular) Needs to be made (New graphics needed all together) Do you need to share advanced spec sheet info?* Yes No Required On Screen Info*Motion Graphic Vision Lower 3rd Open Close Full Half Other Other Additional Info*Video Treatment Needs* Record new video Use Stock Video Use Stock Graphics Archived Video Provided Video Video Treatment More InfoAudio Treatment Needs* Music SFX Voice Over Recorded Audio Treatment More InfoWhere are they going?* Broadcast Facebook Instagram YouTube LinkedIn Website Other Additional Needs* Closed Captions Export Audio for Radio Video Update/Template Spec SheetVoice Over Changes?* Yes No What needs to be changed?Graphic Changes?* Yes No What needs to be changed?Footage Changes?* Yes No What needs to be changed?AV Radio Spec SheetLength* :10 :15 :30 :60 Other Project Final Due Date*Has to be done by: MM slash DD slash YYYY Is AE approval required?* Yes No Is client approval required?* Yes No When will this run begin?* MM slash DD slash YYYY When will this run end?* MM slash DD slash YYYY Which Market will this run?Which stations will this be run on?Required Content: Please share as much information as possible.*Special Requests: Sound Effects?Special Requests: Music?Special Requests: Client Voice?Special Requests: Out-of-Market Voice?Website Mockup Spec SheetWhat is the purpose for this website?*Who is the website's target audience?*Does the client currently have a website?* Yes No Website URL What domain will the completed site live on?* What don't they like about it?Does the client have specific photos/images they want to use? Yes No Please upload those graphic files below.Does the client have a vector version of their logo?* Yes No Please upload that logo file below.Does the client have brand guidelines? (colors, fonts, etc etc)* Yes No If you have a document with the brand guidelines please upload it below, otherwise describe them here:Do we need to create branding guidelines for the client?* Yes No Consulting or GenericOverview/descriptionWhat is the objective of this deliverable?Who is the target audience for this deliverable?Are there key components that shouldn't be forgotten?Is there a call to action?Are there parameters/requirements that need to be met?Are there any key milestones before the deadline to be aware of?What is the attitude (tone, style, feel) of this deliverable?Do we have something in our portfolio similar to this deliverable?Is there anything else to know that could be helpful?File UploadFile UploadPLEASE NOTE: If you have already uploaded the files that you need for this specific project to the New Project Request Form, they do not need to be re-uploaded here. Drop files here or Select files Accepted file types: jpg, gif, png, pdf, eps, jpeg, doc, docx, xls, xlsx, tif, tiff, pptx, Max. file size: 32 MB.