The Briefcase Podcast

The Briefcase Podcast

Latest EpisodeSelling Who You Are

In This Episode

In a world where everyone is sweating the small stuff, it can be hard for a business to find its identity, let alone share it with the market. In this episode of The Briefcase, Kirsten Cutshall, CEO of Steel Advertising, calls in all the way from Texas to talk about building your business’s core character.

What you’ll learn:

  • Instead of advertising the smaller features, focus on the uncompromising fundamentals of your service.
  • Cementing your institution’s core values and character will increase customer attraction, as you can become their go-to.
  • The time your company needs to recognize and refine its core character is worth it for the resulting customer communication.

Episode Archive

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Summer Marketing Strategies: Let's Make Memories!

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

LL Bean and Brands taking Stands

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Paul Chadwick

Audio First: The Unsung Hero of Great Video

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Paul Chadwick

Stand Out With Perspective: How Video Angles Can Set You Apart

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Lessons From “We Solve Murders”-- Separating Fact from Fiction

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Paul Chadwick

Can You Read Me Now? Closed-Captioning Matters

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Correy Morris

Corey Morris-- How to START a Successful Digital Marketing Plan

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

Knowing When to Let Go — Lessons from 15 Years of Local TV

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Mark Parent

Brainstorming 101-- An All Witch Orchestra?

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Mark Parent

Power of Personification: Understand Your Brand and Your Buyer

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Mark Parent

For All Your Cliché Needs

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

Capturing Coverage for Softer News

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Unforgettable

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Unsexy Follow Up

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Staying Level-Headed During Economic Turbulence

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

The Difference Between Marketing, Advertising, and PR

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

Scooby's Mystery Of Marketing, Advertising & Public Relations

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

The Tricky Timing of a News Conference

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

Need a New Web Design Agency? Listen to This First

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Consistency Matters

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

Hit (or Miss) Songs In Spots

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Sherado Sands

Canva Pros and Cons from a Graphic Design Expert

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

Is Disney Wrong to Close Muppet*Vision 3D? Lessons in Brand Evolution

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Why Maine Businesses Should Start Podcasting for Marketing & Growth

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

Take Me To The River

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

The Power of Concise Messaging & How to Strengthen Business Communication

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Paul Chadwick

What Makes Super Commercials

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

What Airlines Teach Us About Marketing from the 'Chicken, Fish, or Pasta' Strategy

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Jaimie Dunfee

A Social Media Marketing Formula for Supermarkets

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

Avoiding Brain Rot and How to Spot ChatGPT Slop in the Age of AI

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

What Apple TV's 'The Morning Show' Teaches Us About Media and Public Perception

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

Is TikTok Going Away? What Marketers, Businesses, and Creators Need to Know

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Top Marketing Lessons from the Bestselling Novel Eruption by Michael Crichton and James Patterson

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Shelly Sund

What was Kia Thinking? The Controversial Logo Redesign Explained

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

Do Hashtags Still Work? Hashing Out Social Media Marketing Trends

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

How Q2 Won Hearts & Minds