The Briefcase Podcast

In This Episode

Quick! This episode of Sutherland Weston’s The Briefcase is about catching attention in the business sphere! You need to cut right to the chase to make sure you’ve got your customers’ attention in this busy world, especially as it gets busier and busier.

• 1976 was a very different time, and among the many things that have changed is the general attention span: nobody wants to wait over two minutes to get to the good stuff.
• Attention is a currency that we spend scrupulously in this world: you need to make sure your material is worth it.
• Lead with the best information you have— what can you save and simplify for people? What can you do for them that’s worth their time?