The Briefcase Podcast

Website UX advice and tips for small business owners

Sutherland Weston Marketing Communications, Maine’s leading marketing and public relations firm, introduces The Briefcase. Tune in to our concise, insightful discussions inspired by everyday observations, offering practical marketing ideas you can easily apply to your business. These brief case studies (see what we did there?) deliver actionable strategies you can take with you. Have a question for the Sutherland Weston team? We’re here to help.

Latest EpisodeUnsexy Follow Up

In This Episode

In this episode, Elizabeth Sutherland breaks down one of the most common reasons marketing fails: lack of follow-up.

You’ll learn:

  • Why most sales happen after the first few touchpoints

  • How simple follow-up tactics can make a big difference

  • Why consistency matters more than flash

Key takeaway: Marketing without follow-up is like fishing without reeling in your catch.

Need help with your follow-up game? Visit us at sutherlandweston.com.

Episode Archive

Staying Level-Headed During Economic Turbulence

The Difference Between Marketing, Advertising, and PR

Scooby's Mystery Of Marketing, Advertising & Public Relations

The Tricky Timing of a News Conference

Need a New Web Design Agency? Listen to This First

Consistency Matters

Hit (Or Miss) Songs In Spots

Canva Pros and Cons from a Graphic Design Expert

Is Disney Wrong to Close Muppet*Vision 3D? Lessons in Brand Evolution

Why Maine Businesses Should Start Podcasting for Marketing & Growth

Take Me To The River

The Power of Concise Messaging & How to Strengthen Business Communication

What Makes Super Commercials

What Airlines Teach Us About Marketing from the 'Chicken, Fish, or Pasta' Strategy

A Social Media Marketing Formula for Supermarkets

Avoiding Brain Rot and How to Spot ChatGPT Slop in the Age of AI

What Apple TV's 'The Morning Show' Teaches Us About Media and Public Perception

Is TikTok Going Away? What Marketers, Businesses, and Creators Need to Know

Top Marketing Lessons from the Bestselling Novel Eruption by Michael Crichton and James Patterson

What was Kia Thinking? The Controversial Logo Redesign Explained

Do Hashtags Still Work? Hashing Out Social Media Marketing Trends

How Q2 Won Hearts & Minds