Sutherland Weston Marketing Communications, Maine’s leading marketing and public relations firm, introduces The Briefcase. Tune in to our concise, insightful discussions inspired by everyday observations, offering practical marketing ideas you can easily apply to your business. These brief case studies (see what we did there?) deliver actionable strategies you can take with you. Have a question for the Sutherland Weston team? We’re here to help.
In this episode of The Briefcase, Dan Cashman explores why timing, location, and media strategy are crucial in a successful news announcement. Using a recent political campaign launch in Hancock, Maine, as a real-world example, Dan explains how strategic choices can shape how a story is covered and consumed.
Whether you’re announcing a new business, campaign, or community event, this quick conversation offers practical PR insights that go beyond the basics.
What You’ll Learn:
Got a question about news conference timing? Reach out to our team today.
