The Briefcase Podcast

The Briefcase Podcast

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In This Episode

Your business is an interaction between your customers and yourself. Often, that interaction can show you something you’re not seeing yourself. On this special episode of The Briefcase, BGR’s Aimee Thibodeau is here to talk about listening. When you’re open to client suggestions, you might be handed the key to greater business.

What You’ll Learn

  • Sometimes the idea you’re looking for is found in some fresh perspective. That fresh perspective isn’t necessarily from your staff, but from your clients.
  • It truly is the little things that count: making a client’s experience even slightly better shows them that you’re listening.
  • Do not be afraid to look to your competition and contemporaries as well. If they have something that’s working, it might work for you as well.

Want to hear more about Bangor International Airport? Check out On the Fly, a BGR podcast by Sutherland Weston!   Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

Episode Archive

The Power(ade) Of Memory Marketing

Optimizing For The Wrong Reader

The Law Isn't The Hard Part

Show Your Growth

Knowing Your Audience

SEO GEO AIO

In Person

AI Over There

Google Zero Effect

Adapt... Or Else

Every Customer Matters More

The Maine Attraction

Sharpen Your Pencil

Insights Lab: The Gap

Why The Long Sign?

The Farmstand

That's What's Scary

Hiding In Plain Sight

That's Not Man, That's Machine

Don't Lose Hold Of Your Heritage

Don't Date Your Commercial

Dot Com Gone

Fearless

Who's Your Data?

The Best, The Worst, and The Weirdest (Super Bowl Ads)

And You Can Dance (For Inspiration)

Relationships First

Trust The Process

Moving Beyond The Borders

The Build Me Up Billboards

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S1 EXTRA | 25 Steps For 2025

Repeat After Me

Get To The Good Stuff!

You May Need A Niche (However You Pronounce It)

Website Working Against You?

Don't Sleep On January

Stop Selling Stuff!

Why Google Ads Are Gobbling Budget (and How To Fix It)

The Red Thread

Converting Podcast Listeners Into Customers

How To Make Sure Your Podcast Is Working For You

Smells Like Broadcast Spirit

The Peril Of Spokespeople

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Model Behavior

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It's Time To Make The Mascot

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Expiration Dates (Or, Dan Cashman Has Great Briefs)

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What's Your Sign?

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Kindness as a Weapon

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Roll Out The (Cracker) Barrel (Pt. 2)

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Roll Out The (Cracker) Barrel

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The Sound of a Signature

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Can I Call You "Brief"?

(Don't Fear) The Dashboard

"Coopetition"

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Selling Who You Are

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Summer Marketing Strategies: Let's Make Memories!

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LL Bean and Brands taking Stands

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Audio First: The Unsung Hero of Great Video

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Stand Out With Perspective: How Video Angles Can Set You Apart

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Lessons From “We Solve Murders”-- Separating Fact from Fiction

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Can You Read Me Now? Closed-Captioning Matters

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Corey Morris-- How to START a Successful Digital Marketing Plan

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Knowing When to Let Go — Lessons from 15 Years of Local TV

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Brainstorming 101-- An All Witch Orchestra?

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Power of Personification: Understand Your Brand and Your Buyer

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For All Your Cliché Needs

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Capturing Coverage for Softer News

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Unforgettable

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Unsexy Follow Up

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Staying Level-Headed During Economic Turbulence

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The Difference Between Marketing, Advertising, and PR

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Scooby's Mystery Of Marketing, Advertising & Public Relations

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The Tricky Timing of a News Conference

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Need a New Web Design Agency? Listen to This First

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Consistency Matters

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Hit (or Miss) Songs In Spots

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Canva Pros and Cons from a Graphic Design Expert

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Is Disney Wrong to Close Muppet*Vision 3D? Lessons in Brand Evolution

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Why Maine Businesses Should Start Podcasting for Marketing & Growth

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Take Me To The River

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The Power of Concise Messaging & How to Strengthen Business Communication

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What Makes Super Commercials

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What Airlines Teach Us About Marketing from the 'Chicken, Fish, or Pasta' Strategy

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A Social Media Marketing Formula for Supermarkets

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Avoiding Brain Rot and How to Spot ChatGPT Slop in the Age of AI

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What Apple TV's 'The Morning Show' Teaches Us About Media and Public Perception

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Is TikTok Going Away? What Marketers, Businesses, and Creators Need to Know

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Top Marketing Lessons from the Bestselling Novel Eruption by Michael Crichton and James Patterson

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What was Kia Thinking? The Controversial Logo Redesign Explained

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Do Hashtags Still Work? Hashing Out Social Media Marketing Trends

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How Q2 Won Hearts & Minds