Sutherland Weston Marketing Communications, Maine’s leading marketing and public relations firm, introduces The Briefcase. Tune in to our concise, insightful discussions inspired by everyday observations, offering practical marketing ideas you can easily apply to your business. These brief case studies (see what we did there?) deliver actionable strategies you can take with you. Have a question for the Sutherland Weston team? We’re here to help.
Is your brand truly unforgettable? Or could it just as easily belong to your competition? In this episode of The Briefcase, Elizabeth Sutherland, President & CEO of Sutherland Weston Marketing Communications, shares why a distinct brand voice and look are essential for standing out.
What you’ll learn:
– Your brand should have a distinct, ownable look and voice that sets you apart.
– Generic messaging makes your brand forgettable—ditch the clichés and focus on what makes you unique.
– A simple test: Remove your logo from your marketing materials. Do customers still know it’s you?
Don’t forget to be unforgettable!
Got a question? Reach out to the Sutherland Weston team at sutherlandweston.com.
