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Maine Insights Lab

You Don’t Have a Marketing Problem. You Have an Insight Gap.

How Strong Organizations Drift Without Realizing It This week, we’re taking a brief step back from sharing insights about Maine to talk instead about why insights themselves matter so much, and why acknowledging their role in good decision-making was one of the reasons we created the Maine Insights Lab in the first place. One of […]

Talking to potential customers conceptualized

Strategy

Knowing Your Audience Isn’t Enough. You Need to Think Like Them.

Too often, marketing goes off course not because the audience was unknown, but because they were misunderstood. You might know the age range, the zip codes, the job titles. You may even have a decent idea of their buying habits. But if you’re basing your messaging on assumptions—especially unspoken ones—you’re still at risk of missing […]

Web

Website Content – Should I Put Pricing on My Website?

The discussion of adding pricing to the website is an emotional one for many. After reading this article, you’ll understand what buyers are looking for, reasons why pricing is hard to add to websites, and how to add pricing information to your website, regardless of your business.

A woman sits at a laptop. She looks at the camera and gives a thumbs-down motion.

Web

The Most Popular Website Problems For Small Business Owners

1. Our website doesn’t convey our company image Studies have shown that visitors judge the quality of a company and its services by their impression of its website. Fair or not, this means that if your website doesn’t reflect the look, feel, quality, or culture of your company then you may be losing the opportunity […]