The Playbook

Confused woman looking at laptop
Web

Website Content – Should I Put Pricing on My Website?


The discussion of adding pricing to the website is an emotional one for many. After reading this article, you’ll understand what buyers are looking for, reasons why pricing is hard to add to websites, and how to add pricing information to your website, regardless of your business.

Person reclining, watching TV at home
Public Relations

Here’s Why TV Still Belongs in Your Marketing Budget


With so many more entertainment options available to us as consumers these days, it leads some people to question whether or not traditional TV is still relevant or if traditional TV advertising is still effective. I am here to tell you wholeheartedly that it is still very effective if done correctly. The question I get […]

A woman sits at a laptop. She looks at the camera and gives a thumbs-down motion.
Web

The Most Popular Website Problems For Small Business Owners


1. Our website doesn’t convey our company image Studies have shown that visitors judge the quality of a company and its services by their impression of its website. Fair or not, this means that if your website doesn’t reflect the look, feel, quality, or culture of your company then you may be losing the opportunity […]