Acadia Fun

Acadia Fun is a collection of locally owned rental brands offering paddleboards, guided tours, outdoor gear, and—most recently—eco-friendly e-bike rentals just outside Acadia National Park. They’re known for friendly service, real local knowledge, and easy access to unforgettable outdoor adventures.

Smart Local SEO with Big Potential

Challenges Faced

With a brand-new website and growing competition from established rental companies, Acadia Fun needed to stand out where it mattered most—on Google. Before arriving, Travelers searched for rentals, and Acadia Fun was stuck on page two. They didn’t need a rebrand. They needed visibility.

Objectives

• Increase search engine visibility for key services, especially e-bike rentals
• Ensure Acadia Fun appeared in results when travelers were actively planning trips
• Close the gap between in-store reputation and online discoverability
• Build a flexible SEO foundation for seasonal and ongoing campaigns

The Strategy

We built a local SEO plan designed to work fast and last. With tourist season approaching, every week mattered. The focus was on search intent, local context, and technical clarity:

• Was the site structured to help Google find and prioritize the right content?
• What were people actually searching for when planning their Acadia trip?
• Which pages needed to exist (and rank) to match that intent?
  

The Execution

To move the needle quickly, we rolled out tactical improvements with high impact:

• Created dedicated landing pages optimized for both search engines and real users
• Published blog content answering real visitor questions (e.g. “Top E-Bike Trails in Acadia”)
• Improved technical SEO—compressed images, boosted load speeds, and added structured data
• Updated and optimized Google Business Profile for accuracy, relevance, and local reach
• Monitored competitors weekly, adjusting strategy based on live search performance

Every action aimed to show where and when it counted: as travelers planned, browsed, and booked.