Bangor Savings Bank
CASE STUDY
Rallying the Team, Year After Year
Founded in 1852, Bangor Savings Bank is one of the largest independent banks in northern New England. Known for its strong community roots and customer-first mindset, the bank also understands the power of rallying its own team, especially its statewide salesforce. Each year, they bring their employees together for a high-energy sales rally designed to connect, motivate, and celebrate shared success.
How Sutherland Weston Brings Energy, Emotion, and Impact to Bangor Savings Bank’s Sales Rally
Challenges Faced
Bangor Savings Bank has partnered with Sutherland Weston for the past five years to bring its annual sales rally to life. The challenge? Deliver content that’s not only fresh and engaging, but also deeply aligned with each year’s unique theme—and keeps raising the bar.
From new video ideas to personalized touches and event flow logistics, the expectation has never been “just make it work”—it’s always been “make it memorable.”
Objectives
- Support Bangor Savings Bank’s annual sales rally through custom multimedia content
- Produce inspiring, story-driven videos aligned with the event theme
- Collaborate with internal teams across the region to feature real employees
- Create an emotional journey—from the first beat to the closing applause
- Ensure every year feels new, but unmistakably “BSB”
The Strategy
Each year begins with a theme. And from that theme, our team works with the Bank’s internal planning committee to build an experience.
We start by diving into Bangor Savings Bank’s biggest milestones, employee success stories, and team achievements from the past year. Then we shape those into emotionally compelling videos celebrating what matters most: the people.
We produce an opening video that sets the tone and a closing video that ties it all together, leaving the team energized and proud. Beyond the screen, we coordinate background music, transitions, and employee-selected playlists for breaks, adding fun and familiarity throughout the day.
But our work doesn’t stop with content. We also work to create the run-of-show, collaborating with internal event staff and on-site AV teams to make sure every moment hits on time and with impact.
Across 3 to 4 months each year, we help transform a routine corporate event into something the team looks forward to, participates in, and talks about long after the last applause.
The Results
“The best one yet!”
Heard from employees year after year
“Can I be part of the video?”
Colleagues from across departments now volunteer to contribute and participate in the video process.
“Let’s do it again next year.”
Bangor Savings Bank renews the partnership year after year, increasing trust and investment.
The most telling measure of success? The reaction from the team.
Employees describe the sales rally each year as “the best one yet.” Colleagues from across departments now volunteer to be part of the video process. On-site AV providers consistently report a smooth, professional production. And perhaps most meaningfully, Bangor Savings Bank renews the partnership year after year, increasing both trust and investment.
“This work inspires pride—and that pride is contagious. The Sales Rally wouldn’t be what it is without it.”
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