Dennis Food Service
CASE STUDY
How we transformed Dennis Food Service’s online presence into a dynamic, engaging, and future-ready digital hub.
Dennis Food Service is one of Northern New England’s leading independent food distributors, dedicated to providing restaurants, schools, and institutions with exceptional service, quality products, and innovative solutions.
From traditional distributor to digital innovator, discover how a bold new website empowered Dennis Food Service to streamline operations, showcase products beautifully, and redefine customer engagement in a fiercely competitive market.
Challenges Faced
The project required careful management of an enormous volume of content, including product information, news updates, and customer resources. A significant challenge was designing a dynamic homepage capable of evolving daily to reflect new products, promotions, and company news without overwhelming internal management teams.
Objective
- Boost customer engagement through clear, interactive product displays.
- Implement intuitive backend management for easy content updates.
- Provide a mobile-optimized, highly responsive user experience.
- Achieve substantial performance improvements to enhance site usability.
- Create a cutting-edge website experience aligned with modern digital trends.
The Strategy
Our approach for Dennis Food Service centered around creating a powerful yet intuitive digital experience capable of growing alongside their evolving business. We began by thoroughly auditing their extensive content, enabling us to reorganize product data into user-friendly structures designed to simplify navigation. Recognizing the need for dynamic daily updates, we developed a flexible, modular homepage featuring easily-managed sections for showcasing new products, promotions, and industry insights. By integrating advanced backend management tools into WordPress, we empowered the Dennis Food Service team to update content effortlessly, reducing administrative overhead. Emphasizing speed, mobile compatibility, and sophisticated design, we ensured the new website not only met current expectations but also anticipated future growth and customer demands.
The Results
+56%
Increased website engagement.
x2
Mobile traffic within the first year
-30%
Time spent managing website content to do streamlined editing tools
“Our new website has completely transformed how we connect with customers. It’s visually compelling, incredibly easy to manage, and consistently keeps our content fresh. This digital leap forward has significantly enhanced our customer relationships and positioned us confidently for future growth.”
Luke Labree, Director of Marketing, Dennis Food Service
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