Is TikTok Going Away? What Marketers, Businesses, and Creators Need to Know

In This Episode

Makaila tackles the big question: Is TikTok facing its end in the U.S.? As creators scramble to migrate followers and Maine businesses brace for impact, we explore the what-ifs, the what-now’s, and the “oh no, not again.” From Maine’s own viral Goodstock Charm Bar to Tom’s of Maine’s expert use of UGC campaigns, we explore how TikTok has transformed marketing—and how brands can prepare for a world without it.

What you’ll learn:

•  A quick recap of TikTok’s history of dodging the chopping block.
• How Maine businesses have used TikTok to build authenticity and visibility.
• Why diversifying your social media strategy is crucial for future success