What Makes Super Commercials

In This Episode

Paul discusses the top three most memorable Super Bowl commercials, what makes them stand out and what you should consider when making a commercial.

The Super Bowl has evolved to more than a sports game on TV. It has evolved into one of the bigget events on television. Many come for the football, but just as many, possibly more, come just to watch the commercials.

What you’ll learn:

• What makes a commercial memorable.
• How familiarity can help drive your message.
• Emotional connections make the message memorable.