The Briefcase Podcast

The Briefcase Podcast

Latest EpisodeAdapt... Or Else

In This Episode

We crave stability, but we live in a world of change. And when that change comes, it’s those who can adapt to it who weather it. On this episode of The Briefcase, Ric Tyler tells the tales of retail, the future of film, and a mill in Millinocket- and how the balancing act of business teeters from one side to the other.

What You’ll Learn

  • Even the biggest businesses are subject to changing landscapes. As innovations spring up and consumer markets shift focus, they have to keep ahead of the curve— or fall behind it.
  • The ways of yesterday do not guarantee success today, and might even land you worse off in the long run. Don’t let old systems overstay their welcome.
  • But, be sure to know when they’re still useful. During times of peace, when a system works, it works.

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

Episode Archive

Every Customer Matters More

The Maine Attraction

Sharpen Your Pencil

Insights Lab: The Gap

Why The Long Sign?

The Farmstand

That's What's Scary

Hiding In Plain Sight

That's Not Man, That's Machine

Don't Lose Hold Of Your Heritage

Don't Date Your Commercial

Dot Com Gone

Fearless

Who's Your Data?

The Best, The Worst, and The Weirdest (Super Bowl Ads)

And You Can Dance (For Inspiration)

Relationships First

Trust The Process

Moving Beyond The Borders

The Build Me Up Billboards

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

S1 EXTRA | 25 Steps For 2025

Repeat After Me

Get To The Good Stuff!

You May Need A Niche (However You Pronounce It)

Website Working Against You?

Don't Sleep On January

Stop Selling Stuff!

Why Google Ads Are Gobbling Budget (and How To Fix It)

The Red Thread

Converting Podcast Listeners Into Customers

How To Make Sure Your Podcast Is Working For You

Smells Like Broadcast Spirit

The Peril Of Spokespeople

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

Model Behavior

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It's Time To Make The Mascot

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

Expiration Dates (Or, Dan Cashman Has Great Briefs)

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

What's Your Sign?

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

Kindness as a Weapon

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Roll Out The (Cracker) Barrel (Pt. 2)

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Roll Out The (Cracker) Barrel

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The Sound of a Signature

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Can I Call You "Brief"?

(Don't Fear) The Dashboard

"Coopetition"

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Selling Who You Are

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Summer Marketing Strategies: Let's Make Memories!

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

LL Bean and Brands taking Stands

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Audio First: The Unsung Hero of Great Video

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Stand Out With Perspective: How Video Angles Can Set You Apart

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Lessons From “We Solve Murders”-- Separating Fact from Fiction

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Can You Read Me Now? Closed-Captioning Matters

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Corey Morris-- How to START a Successful Digital Marketing Plan

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Knowing When to Let Go — Lessons from 15 Years of Local TV

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Mark Parent

Brainstorming 101-- An All Witch Orchestra?

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Power of Personification: Understand Your Brand and Your Buyer

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Mark Parent

For All Your Cliché Needs

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Capturing Coverage for Softer News

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Unforgettable

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Unsexy Follow Up

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Staying Level-Headed During Economic Turbulence

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The Difference Between Marketing, Advertising, and PR

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Scooby's Mystery Of Marketing, Advertising & Public Relations

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The Tricky Timing of a News Conference

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Need a New Web Design Agency? Listen to This First

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Consistency Matters

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Hit (or Miss) Songs In Spots

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Canva Pros and Cons from a Graphic Design Expert

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Is Disney Wrong to Close Muppet*Vision 3D? Lessons in Brand Evolution

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Why Maine Businesses Should Start Podcasting for Marketing & Growth

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

Take Me To The River

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The Power of Concise Messaging & How to Strengthen Business Communication

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Paul Chadwick

What Makes Super Commercials

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What Airlines Teach Us About Marketing from the 'Chicken, Fish, or Pasta' Strategy

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A Social Media Marketing Formula for Supermarkets

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Avoiding Brain Rot and How to Spot ChatGPT Slop in the Age of AI

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What Apple TV's 'The Morning Show' Teaches Us About Media and Public Perception

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Is TikTok Going Away? What Marketers, Businesses, and Creators Need to Know

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Top Marketing Lessons from the Bestselling Novel Eruption by Michael Crichton and James Patterson

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What was Kia Thinking? The Controversial Logo Redesign Explained

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Do Hashtags Still Work? Hashing Out Social Media Marketing Trends

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How Q2 Won Hearts & Minds