The Briefcase Podcast

The Briefcase Podcast

Latest EpisodeStand Out With Perspective: How Video Angles Can Set You Apart

In This Episode

In this episode of The Briefcase, Paul Chadwick, Video Production Specialist at Sutherland Weston, follows up on a previous episode titled “Unforgettable” about the importance of standing out in business. Paul takes this idea further by discussing how video, specifically how you shoot video, can make your business not just seen, but remembered. Whether you’re selling tires or cakes, the goal is to highlight what makes your company different in a visual way that captures attention. With a phone camera and a willingness to think visually, you can craft video content that educates, entertains, and stands out.

What you’ll learn:

  • Using video to differentiate your business
  • Harnessing the power of unique angles and perspectives
  • Engaging audiences with behind-the-scenes content

Episode Archive

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Lessons From “We Solve Murders”-- Separating Fact from Fiction

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Paul Chadwick

Can You Read Me Now? Closed-Captioning Matters

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Correy Morris

Corey Morris-- How to START a Successful Digital Marketing Plan

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

Knowing When to Let Go — Lessons from 15 Years of Local TV

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Mark Parent

Brainstorming 101-- An All Witch Orchestra?

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Mark Parent

Power of Personification: Understand Your Brand and Your Buyer

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Mark Parent

For All Your Cliché Needs

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

Capturing Coverage for Softer News

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Unforgettable

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Unsexy Follow Up

A blue briefcase with the words "The Brief Case: A podcast by Sutherland-Weston" on it

Staying Level-Headed During Economic Turbulence

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

The Difference Between Marketing, Advertising, and PR

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

Scooby's Mystery Of Marketing, Advertising & Public Relations

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

The Tricky Timing of a News Conference

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

Need a New Web Design Agency? Listen to This First

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Consistency Matters

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

Hit (or Miss) Songs In Spots

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Sherado Sands

Canva Pros and Cons from a Graphic Design Expert

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

Is Disney Wrong to Close Muppet*Vision 3D? Lessons in Brand Evolution

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Why Maine Businesses Should Start Podcasting for Marketing & Growth

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

Take Me To The River

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

The Power of Concise Messaging & How to Strengthen Business Communication

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Paul Chadwick

What Makes Super Commercials

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Ric Tyler

What Airlines Teach Us About Marketing from the 'Chicken, Fish, or Pasta' Strategy

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Jaimie Dunfee

A Social Media Marketing Formula for Supermarkets

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

Avoiding Brain Rot and How to Spot ChatGPT Slop in the Age of AI

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

What Apple TV's 'The Morning Show' Teaches Us About Media and Public Perception

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

Is TikTok Going Away? What Marketers, Businesses, and Creators Need to Know

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Elizabeth Sutherland

Top Marketing Lessons from the Bestselling Novel Eruption by Michael Crichton and James Patterson

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Shelly Sund

What was Kia Thinking? The Controversial Logo Redesign Explained

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Makaila Hickey

Do Hashtags Still Work? Hashing Out Social Media Marketing Trends

Promotional material for the Sutherland-Weston podcast The Brief Case, with featured speaker Dan Cashman

How Q2 Won Hearts & Minds