Can You Read Me Now? Closed-Captioning Matters

In This Episode

In this episode of The Briefcase from Sutherland Weston Marketing Communications, Audiovisual Specialist Paul Chadwick shares how turning on closed captioning for his television viewing sparked a deeper appreciation for the practical power of subtitles in marketing and communication.

He explains that closed captioning isn’t just for accessibility; it’s a strategic tool that boosts engagement, reaches silent viewers, and improves SEO by making video content readable by search engines. Paul emphasizes how easy it is to add captions using built-in platform tools. He encourages marketers to invest a little effort for a significant impact—enhancing viewer experience, increasing reach, and serving audiences with hearing impairments.

You’ll learn:

• Why Accessibility and Inclusion in Video Content is Crucial

• How Closed Captions Can Boost Engagement and Improve SEO

• Some Simple Tools and Best Practices for Captioning