Insights Lab: The Gap

Website UX advice and tips for small business owners

The Briefcase

Insights Lab: The Gap

In This Episode

Sutherland Weston asked around and collected the cold, hard numbers, and what they found was concerning. In a published mini-report, they found that Mainers love to live here, but they don’t think they can make a living. There is a disparity between perspectives, and on this episode of The Briefcase, CEO of Sutherland Weston, Elizabeth Sutherland, is here to break down the data and explain the gap.

What You’ll Learn

  • There is a gap between how people feel about the prospects of living here and the prospects of working here. Where there is usually a positive correlation between these, business confidence is being influenced by outside factors.
  • This moment is an opportunity for the businesses savvy enough to take it: if you can understand what’s driving the gap, and how to navigate it, you can come out better off than before.

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

You can read the full mini report on The Maine Insights Lab website.

This episode of The Briefcase was written without AI.