Every Customer Matters More

In This Episode

Sometimes numbers will go up, and sometimes numbers will go down. Through these valleys, the slow movement might suggest your business is going through a rough patch— but take a close look at what you have, and realize what opportunities present themselves. On this episode of The Briefcase, Ric Tyler shares a little miracle from The County, and a lesson on how the customer matters more than the number.  What You’ll Learn

• In 2025, Aroostook County had fewer visitors. But the people who did come stayed longer, shopped more, and experienced more than ever before. 
• There is a correlation between the way each customer is treated and how much they will give in return.
• Great customer service does two things: first, it encourages more spending, and second, it increases the odds of returning customers.

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