Audio First: The Unsung Hero of Great Video

In This Episode

In this episode of The Briefcase, Paul Chadwick, Video Production Specialist at Sutherland Weston, unpacks the often-underappreciated yet pivotal role that audio plays in video content. Framed by his professional insights and casual banter, Paul highlights how audio can elevate a video’s impact or derail its effectiveness.  As video habits shift toward “listening over watching,” Paul shares tips for using music, sound effects, and clean vocals to guide the audience and keep their attention emotionally. Packed with practical wisdom and analogies that stick, the episode reveals how intentional audio design transforms good videos into compelling experiences.

What you’ll learn:

• The strategic role of audio in video production
• How to adapt to audio-first content consumption habits
• How to balance music, sound effects, and clarity in storytelling