Hit (Or Miss) Songs In Spots

In This Episode

Is music in a commercial a secret weapon or a branding disaster? The right song can make an ad unforgettable, while the wrong one can leave audiences cringing—or worse, tuning out. In this episode, Ric breaks down why not all songs belong in commercials and how the right track can enhance emotional impact, strengthen brand identity, and make ads truly memorable.

What you’ll learn:

• When music enhances brand recognition and emotional impact
• Iconic ad soundtracks that became marketing gold—and the ones that flopped
• Why brands keep making the same music mistakes and how to avoid them