It’s Time To Make The Mascot

In This Episode

You might get someone to like your product, but you’re not going to be able to get someone to love your product. However, there’s a guy you can call for that… you just need to make them up! On this episode of The Briefcase, Sutherland Weston’s Podcast & Content Production Coordinator, Ian Buck joins Ric Tyler in discussing the art, the life, and the disappearance of the mascot.

What You’ll Learn:

• Companies producing likable products often struggle to make their products loved.
• Mascots and characters can help generate love— not for the products, but for those who make the product.
• Brands seem to be moving away from mascots, leading to those that keep in circulation standing taller.