The Sound of a Signature

In This Episode

A picture is worth a thousand words, but a good song never dies. In this episode of Sutherland Weston’s The Briefcase, Ric Tyler walks us through some of the most famous sound signatures in the history of brands, their origins, and their impacts, and how some have changed along the way.

What you’ll learn:

• The history of three brand-defining sound signatures.
• Sound signatures work best as short, simple phrases that can easily be played and remembered.
• Effective sound signatures are long-term investments, but take a long time and a lot of resources to see any effect.