Top Marketing Lessons from the Bestselling Novel Eruption by Michael Crichton and James Patterson

In This Episode

Elizabeth burned through this page-turner and is hot to tell us of the hero’s misstep! What can businesses learn from the storytelling and leadership themes in Eruption by Michael Crichton and James Patterson? This episode uncovers the marketing lessons hidden within this bestselling novel.

What you’ll learn:

• How storytelling can shape your brand’s message.
• Lessons in leadership and customer trust for high-pressure situations.
• Strategies to incorporate compelling narratives into your marketing.