What Airlines Teach Us About Marketing from the ‘Chicken, Fish, or Pasta’ Strategy

Website UX advice and tips for small business owners

The Briefcase

What Airlines Teach Us About Marketing from the ‘Chicken, Fish, or Pasta’ Strategy

In This Episode

Airlines are masters at turning limited options—chicken, fish, or pasta—into memorable customer experiences.

In this episode, Ric recalls Dan O’Day’s fascinating airline food marketing lesson, breaking down how this niche industry strategy can inspire businesses to deliver impactful results, even with constrained resources.

What you’ll learn:

  • How to create compelling marketing messages from limited options.
  • Strategies for simplifying offerings while still catering to diverse customer needs.
  • Insights from Dan O’Day’s airline food lesson that apply to any business aiming to stand out.