What’s Your Sign?

In This Episode

Design choice is paramount to the success of your signs, and with such little time for someone to read them, what do you say? On this episode of Sutherland Weston’s The Briefcase, Ric Tyler touches on the quick, the witty, and the itty-bitty when it comes to road signs.

What You’ll Learn:

• The consumer has about 2 seconds to see your sign, so you have about 1 second to catch their attention.
• Road signs should be like a great headline: short, punchy, clear, and bold.
• The signs that work don’t say everything: they say one thing and say it well.