Which Mindset of Maine Is At Your Holiday Table? Here’s a quick (and decidedly unscientific) quiz to play with the family.

As we wrap up 2025, here’s a little gift from the Maine Insights Lab: a fun way to spot the three dominant Mindsets of Maine—Proud Mainers, Change Seekers, and Disparagers—right in your living room. Think of it as bingo for people-watching.

Recent national research shows that nearly 70% of Americans say they actually enjoy talking about local issues during the holidays, which means your table is already primed for this exercise. And because Mainers tend to anchor their identity strongly in place, these conversations often reveal mindset patterns more quickly than any survey.

So pour the nog, pass the cookies, and see where your people land.

Why This Matters for Leaders

These mindsets show up everywhere: at the dinner table, in your workforce, and in your customer base. When you understand the lens people are using to interpret change, you can communicate with more clarity, empathy, and effectiveness.

And if you’d like a deeper dive into how these mindsets shape buying behavior, community engagement, and message resonance across Maine, that’s exactly what the Maine Insights Lab is here for.