What Is Website Simplicity?
Website Simplicity
What Is Website Simplicity?
Website simplicity – or simplifying your website – means making it easy for visitors to understand, use, and interact with your website. Simplifying your website helps people find what they need quickly and interact with your business efficiently.
Making your website easy to understand
Making your website easy to understand includes using simple language, making the customer the hero, and making your value obvious to your prospective buyers.
- Simple Language – Use the words and phrases that your customers use. It’s best to avoid technical jargon and industry acronyms that resonate with peers and competitors but not potential buyers.
- Customer As The Hero – By talking directly to your customers – using more “you’s” than “we’s” in our copy – you able to make the customer the focus of your website instead of your company.
- Obvious Value – If you are selling a solution to a problem, be sure to make the solution obvious. Showcase the desired outcomes your customers are looking for and not the methods or details by which you get there.
Making your website easy to use
Making your website easy to use includes having it be responsive to various devices, including contact information in obvious places, and formating text in skimmable formats.
- Responsive To Devices – Having your website pages and page content automatically reposition and scale depending on the size of the screen or device the viewer is browsing on.
- Contact Information – Make it easy to find details like phone number, hours of operation, and street address for your business.
- Skimmable Text – Utilize subheadlines, short sentences, and bullet points when possible to make it easier for readers to review your copy quickly.
Making your website easy to interact with
Making your website easy to interact with means paying attention to load times, clear and obvious calls-to-action, and following Google’s best practices for page formation.
- Load times – Use tools to reduce file sizes of photos and files as well as videos and graphics to ensure your page is fast loading on all devices.
- Calls-To-Actions (CTA’s) – The messaging you use on your website instructing visitors how to engage with your business and do business with your company.
- Google’s Best Practices – Includes adding alt tags to images, making menus easy to use, and colors that make text easy to read on the pages.