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Strategy

Knowing Your Audience Isn’t Enough. You Need to Think Like Them.

Too often, marketing goes off course not because the audience was unknown, but because they were misunderstood. You might know the age range, the zip codes, the job titles. You may even have a decent idea of their buying habits. But if you’re basing your messaging on assumptions—especially unspoken ones—you’re still at risk of missing […]

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Web

Website Content – Should I Put Pricing on My Website?

The discussion of adding pricing to the website is an emotional one for many. After reading this article, you’ll understand what buyers are looking for, reasons why pricing is hard to add to websites, and how to add pricing information to your website, regardless of your business.

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Web

The Most Popular Website Problems For Small Business Owners

1. Our website doesn’t convey our company image Studies have shown that visitors judge the quality of a company and its services by their impression of its website. Fair or not, this means that if your website doesn’t reflect the look, feel, quality, or culture of your company then you may be losing the opportunity […]

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