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Maine Insights Lab

You Don’t Have a Marketing Problem. You Have an Insight Gap.

How Strong Organizations Drift Without Realizing It This week, we’re taking a brief step back from sharing insights about Maine to talk instead about why insights themselves matter so much, and why acknowledging their role in good decision-making was one of the reasons we created the Maine Insights Lab in the first place. One of […]

Talking to potential customers conceptualized
Strategy

Knowing Your Audience Isn’t Enough. You Need to Think Like Them.

Too often, marketing goes off course not because the audience was unknown, but because they were misunderstood. You might know the age range, the zip codes, the job titles. You may even have a decent idea of their buying habits. But if you’re basing your messaging on assumptions—especially unspoken ones—you’re still at risk of missing […]

Confused woman looking at laptop
Web

Website Content – Should I Put Pricing on My Website?

The discussion of adding pricing to the website is an emotional one for many. After reading this article, you’ll understand what buyers are looking for, reasons why pricing is hard to add to websites, and how to add pricing information to your website, regardless of your business.

A woman sits at a laptop. She looks at the camera and gives a thumbs-down motion.
Web

The Most Popular Website Problems For Small Business Owners

1. Our website doesn’t convey our company image Studies have shown that visitors judge the quality of a company and its services by their impression of its website. Fair or not, this means that if your website doesn’t reflect the look, feel, quality, or culture of your company then you may be losing the opportunity […]

A middle-aged man relaxes on the sofa, wearing headphones Podcasting Picking Your Podcast Format  A graphic showing the phrase "Social Media", connected to many other related icons Social Media [INFOGRAPHIC]: Social Media Post Lengths for Higher Engagement Young Man Traveler feet standing alone with sunset mountains Strategy The Hero’s Journey: How to Fill Your Hero’s Needs. (Psst! You Are Not the Hero, Your Customer Is!) Young smiling girl takes selfie while standing on street Strategy Unleashing Authenticity: Marketing Hidden Gems in Hospitality and Tourism Girl pulling back curtain to reveal one hundred flashing lights Strategy The Magic Triangle – Venue, Audience, and Material Web Traffic Graph increasing upwards Web How to Structure Your Website Pages to Rank Higher in Google Person reclining, watching TV at home Public Relations Here’s Why TV Still Belongs in Your Marketing Budget Interlocking gears with various labels: "Create, Content Strategy, Research, Promote, Measure," and "Optimize" Web Website Content- What Should the Pages & Priorities Be? Room filled with artisan craft wooden spoons, bowls, and cutting boards Strategy Marketing Tips for Artisan Products and Boutique Businesses Simple drawing of a figuring taking a video of themselves Video Tips for Making Polished Marketing Videos With Your Phone