Strategy
Knowing Your Audience Isn’t Enough. You Need to Think Like Them.
Too often, marketing goes off course not because the audience was unknown, but because they were misunderstood. You might know the age range, the zip codes, the job titles. You may even have a decent idea of their buying habits. But if you’re basing your messaging on assumptions—especially unspoken ones—you’re still at risk of missing […]
Web
Website Content – Should I Put Pricing on My Website?
The discussion of adding pricing to the website is an emotional one for many. After reading this article, you’ll understand what buyers are looking for, reasons why pricing is hard to add to websites, and how to add pricing information to your website, regardless of your business.
Web
The Most Popular Website Problems For Small Business Owners
1. Our website doesn’t convey our company image Studies have shown that visitors judge the quality of a company and its services by their impression of its website. Fair or not, this means that if your website doesn’t reflect the look, feel, quality, or culture of your company then you may be losing the opportunity […]
Strategy
Don’t Panic: It’s Never Too Late to Plan Your 2025 Marketing Strategy
Podcasting
Picking Your Podcast Format
Public Relations
Here’s Why TV Still Belongs in Your Marketing Budget
Public Relations
[VIDEO] Your Company Won an Award – Now What?
Strategy
The Power of Nice – More Than a Book Review
Web
How to Structure Your Website Pages to Rank Higher in Google
Strategy
The Magic Triangle – Venue, Audience, and Material
Web
Website Content- What Should the Pages & Priorities Be?
Video
Tips for Making Polished Marketing Videos With Your Phone