Learning Center

Podcasting

Don’t Just Hit Record


There’s a buzz around podcasting lately. More Maine businesses are talking about starting their own shows, and that kind of energy deserves some great tips for getting it right.

Podcasting

The Power of Podcasting 


Four Quick Reasons Why Your Business Needs One Podcasting is no longer just a hobby for tech enthusiasts and storytellers—it’s a strategic marketing tool that companies of all sizes are leveraging to connect with their audiences in meaningful way.  The Rise of Podcasting Podcasting has exploded in popularity over the last decade. According to Edison […]

Strategy

Don’t Panic: It’s Never Too Late to Plan Your 2025 Marketing Strategy


The new year is here, and if you’re feeling behind on planning your 2025 marketing, take a deep breath. You’re not alone. Between running your business, managing your team, and putting out the occasional (or frequent) fire, it’s easy for strategic planning to slip to the bottom of the to-do list. The good news? It’s […]

Strategy

The Crucial Role of Strategy


Truth be told, about twice a year I double down on this issue and get a bit soapboxy. This spring I thought I’d give all my friends and family a break and write about it instead of bringing it up at family dinners. It’s so easy to get caught up in the excitement of tactics—the […]