Sutherland Weston Marketing Communications, Maine’s leading marketing and public relations firm, introduces The Briefcase. Tune in to our concise, insightful discussions inspired by everyday observations, offering practical marketing ideas you can easily apply to your business. These brief case studies (see what we did there?) deliver actionable strategies you can take with you. Have a question for the Sutherland Weston team? We’re here to help.
In this short but sharp episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist and veteran ad writer, Mark Parent, unpack the most frustrating clichés in commercial copywriting. From “friendly, knowledgeable people” to the dreaded “for all your [blank] needs,” they explore why these lines fall flat and how they waste valuable ad space and time. Instead, Ric and Mark champion direct, benefit-focused messaging that speaks to the customer, offering a smart, humorous guide to writing better, more effective commercials.
You’ll learn:
– The Pitfalls of Marketing Clichés: Why some phrases should be permanently retired from ad copy.
– Making the Most of Commercial Time: Using every second to communicate value is essential.
– Turning Clichés into Benefits: Practical advice for rewording generic statements into specific, customer-focused messages.
