Is Outsourcing Social Media Worth It for Your Business?

Social Media

Stop me if you’ve heard this before: a business owner juggling a million things at once, trying to keep the ship sailing smoothly, and then…social media pops up. There aren’t enough hours to run a business AND conquer the social media realm. 

Not every business is ready to outsource its social media efforts. But here’s the thing – with consistent communication and a thorough understanding of your goals and expectations, outsourcing your social media can provide remarkable advantages.

In this article, we’ll cover:

  • 3 reasons why you should consider outsourcing
  • 4 factors to evaluate and prepare for
  • 3 keys to an effective approval process.

3 Reasons to Consider Outsourcing Your Social Media:

  1. Expertise and Strategy Development:

When you partner with experienced social media professionals, you gain access to their knowledge and expertise in the field. They are well-versed in the ins and outs of social media marketing and can provide valuable insights and strategies tailored to your business. 

  1.  Time and Resource Optimization:

Juggling social media tasks can eat up a significant amount of your time and resources. By outsourcing these responsibilities, you reclaim precious hours and allocate your resources more efficiently. You can focus on what you do best while leaving content creation, scheduling, and engagement in capable hands. 

  1. Consistent and Engaging Content:

Creating content that grabs attention and resonates with your audience is an art. Social media experts have honed their skills in crafting compelling and engaging content that reflects your brand’s personality. They maintain a consistent tone and style, ensuring your audience receives a cohesive experience across platforms. 

4 Factors to Consider Before Outsourcing Social Media

  1. Setting Goals and Reviewing Progress

Establishing a regular meeting schedule to set goals, review performance, and make necessary adjustments to ensure a successful social media strategy. Set aside 30 minutes each month to nurture your social media efforts and ensure that your content doesn’t become a “set it and forget it” endeavor.

  1. Graphics and Copy

Creating compelling copy and graphics has the power to grab your audience’s attention on social media platforms and put a halt to their endless scrolling. Consider whether you prefer to take charge of creating your own or if you want them to be crafted and presented to you for review and approval.

  1. Multiple Contributors

In the world of social media, it’s not uncommon for businesses to have multiple people involved in creating content. If your company falls into this category, it’s crucial to establish clear roles for each contributor. By doing so, you can ensure that your messaging remains cohesive and consistent across all platforms, delivering a unified voice that resonates with your audience.

  1. Liaison for Social Media Decisions

To simplify communication and decision-making processes, it’s important to assign a dedicated person in your company who will be responsible for social media decisions. This person will serve as the go-to contact, streamlining the decision-making process and making it easier for everyone involved to stay on the same page.

3 keys to an effective Approvals Process

You will want to ensure that you absolutely love the content created for your social media platforms. Having a comprehensive approvals process in place is key. Ideally, it should be some form of this process: 

  1. Editorial Calendar: Think of it as your social media roadmap. This calendar will guide your content creation and align with the agreed-upon number of posts per month. It keeps you organized and on track.
  2. Point Person Review: Having a designated point person in your company who reviews the content before it goes live is crucial. They can provide valuable input, suggest changes if needed, and ensure that the final version reflects your brand’s voice.
  3. Scheduling Software: Scheduling tools should be used to stay on top of your posting schedule. This way, you can review and approve the content in advance, ensuring it aligns with your brand standards before it gets published.

By incorporating these elements into your approvals process, you can truly feel proud of the content you share on social media. It’s all about having confidence that every post reflects your brand’s unique personality and resonates with your audience in a meaningful way.

And There You Have It!

Social media can be a daunting challenge for busy business owners. Still, with a collaborative approach, it becomes an opportunity for remarkable success. 

If there’s one key takeaway, it’s this: outsourcing your social media can help to transform your business. With the right approach, your business can thrive in the world of social media.

If you want to chat more about leveling your digital content, shoot me a note. ♡  Makaila