The Importance of Being Outrageous

Strategy Tourism & Hospitality

5 Ways Your Company can Stand Out in a Saturated Market

Recently, I stopped into a local pub to chat with my friends and get a few drinks. While looking over the long list of beers for sale on their chalkboard, I could only laugh at how ridiculous some of the names sounded.

With names like Hipster Apocalypse, Liquid Rapture, Cousin Eddie, and Psychic Warfare – some may wonder what in the world these people were thinking. After I had a little chuckle, it dawned on me; this brewing company was onto something. 

With microbreweries sprouting up on almost every street corner in Maine and so many more already flooding the market, why would a local brewery want to blend in when they could stand out instead?

In today’s crowded marketplace, standing out from the competition can be challenging. In the past, having just a few competitors meant you could win customers over by being the fastest or the cheapest. However, when you are in an industry where so many companies offer similar products or services, finding ways to differentiate yourself is important. 


How do you stand out from the crowd?

To stand out in a crowded business landscape, here are a few strategies to consider:

1. Develop a unique value proposition: Identify what sets your business apart from competitors and communicate this clearly and compellingly to your target audience.

2. Focus on exceptional customer service: Providing outstanding customer service can create loyal customers who will spread the word about your business.

3. Build a strong brand identity: Develop a solid and memorable brand that reflects your values and resonates with your target audience. (Here’s where those microbrew businesses’ have it figured out.) 

4. Leverage social media: Use social media platforms to build a community around your brand, engage with customers, and showcase your unique offerings.

5. Innovate and stay ahead of trends: Continually innovate and adapt to stay ahead of trends and meet the changing needs of your customers. 

Remember, standing out in a crowded marketplace takes time, effort, and a willingness to take risks. Stay true to your vision and keep experimenting until you find the best methods for your business. In the case of microbrews, many options in the market mean that getting noticed is just as important as the quality of beer that goes into each bottle. 

Want more tips? Send me a note! ~ Jessica