It’s no secret that the use of video in content marketing is on the rise. Its popularity is directly related to the interest and attention American consumers are paying to it. That’s why today’s business leaders need strategies to help capitalize on that interest. After all, YouTube is now the second largest search engine on the web and making sure your message is present and ranking high there demands serious consideration in your marketing plan.

Because video is a smart addition to your marketing mix, we’re sharing the top five reasons why:

5. Better Consumer Attention

There are so many different ways to receive information digitally these days that capturing and keeping attention online is critical.

Videos demand greater attention from prospective customers than any other medium. Most of us know this from personal experience – after all, don’t you tend to watch the videos Facebook creates using your OWN photos and posts?

Online users really like videos! Last year nearly 75% of online traffic was video related and 55% of people watch videos online every day. Also, video can have a long-lasting shelf life compared to straight text.

 

4. Higher Engagement

You’ve probably heard that the more visually interesting your online content is, the more engagement it brings. Video is the perfect visual content – it can tell a story with sight, sound and emotion.

Audiences are nearly 10 times more likely to engage, embed, share, and comment on video content than on straight text.

 

3. Higher Retention Rates

Retention rates for keeping online audiences engaged with video are far outpacing rates for pages with just the written word. In fact, 65% of viewers watch more than 2/3rds of a video, and consumers spend more than 2.6 times longer on pages with videos than those pages without video.

If you are looking to make sure your information is seen and understood, try turning existing text-based content into video.  Turn a heavily data-driven report into a video infographic, create attention-grabbing video invitations to promote events, or convert customer case studies into authentic, video testimonials.

 

2. Better Email Click-Throughs

You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will your customers and prospects even read it? As our email inboxes get flooded with marketing messages, it’s all the more important find ways to stand apart from the crowd.

Videos in your marketing emails can boost your open rate by 20%. And not only are retention rates higher for video compared to text content, video gives businesses greater insight into exactly how much of their content was viewed – something that’s difficult (if not impossible) to gather from traditional email communications.

 

1. Increased Customer Conversions

The number one reason for using video in your content marketing plan? Video converts more prospects into customers. Recent research shows that 71% of businesses say video conversion rates outperform other marketing content. And online shoppers who watch a demo video are nearly two times more likely to make a purchase than non-viewers.

Ready to make some video magic? Let us know if we can help! Or, read more here.