Building Credibility Through Video

Public Relations Strategy Video

If you’re reading this, you might have already done a little bit of research on using video to help your marketing. And anyone who has done a little research has probably seen some incredible statistics. In fact, if you got here by clicking through our video page, you stumbled upon some very helpful video statistics about preference and recall. Here’s some more:

  • 65% of your audience members are visual learners according to WebDam.
  • Hubspot says that visual content is more than 40 times more likely to get shared on social media than other types of content.

Statistics on testimonial usage in marketing materials highlight the benefits of how customer experiences matter to your prospects:

  • Dimensional Research says that 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions.
  • Search Engine Land says that 85% of consumers report reading up to 10 reviews before feeling they can trust a business.

Testimonials offer significant credibility for your business. That’s one of the reasons why so many businesses allow for unfiltered user reviews on social media.

With stats like these, combining the two is a natural place to go.

On video, seeing a testimonial from a business leader, a friend, a neighbor, or even someone you see when dropping your kid off at school can go a long way toward establishing credibility and influencing purchase decisions from within the community.

Testimonials about your staff can also give your employees that extra pat on the back for a job well done. Seeing praise spoken from the mouths of actual customers can be a significant motivator for anyone on staff to keep working hard.

By creating video customer testimonials for your business, you can realize the best of the best — visually interesting, sharable content that affects purchasing decisions. What are you waiting for?