Why Small Business Owners Should Consider ChatGPT for Their Writing Needs


As a small business owner, you always look for tools to make your life easier and boost your marketing efforts. Enter ChatGPT, a cutting-edge writing assistant that’s been making waves in the business world.

But what is it, and how can it benefit you?

What is ChatGPT?

At its core, ChatGPT is a language model developed by OpenAI. Think of it as a highly advanced writing assistant, capable of generating content, answering questions, and even assisting with complex tasks like research.

It’s a tool for business owners that can help streamline content creation, from blog posts to emails and beyond.

You can start using it here: https://chat.openai.com

Addressing Common Misconceptions

Before diving into the benefits, let’s address some common misconceptions you might have:

  • It’s Just for Tech Experts: While ChatGPT is a product of advanced technology, it’s designed to be user-friendly. You don’t need a tech background to use it effectively.
  • It’ll Replace Human Writers: ChatGPT is a tool, not a replacement. It’s here to assist and enhance, not to take over. Think of it as having an assistant always ready to help, not a replacement for your team or your expertise.
  • It’s Impersonal: ChatGPT can produce engaging and personalized content with the right guidance. It’s all about how you use it.

5 Tips for Making the Most of ChatGPT

Use Custom Instructions: Custom instructions help you shape ChatGPT’s replies to fit what you need, like a personal guide for tone, detail, and content. They make interactions more reliable and suited to your goals. Custom instructions allow you to personalize ChatGPT’s responses for different needs and activities. [more here]

Feed It Your Previous Writings: Let ChatGPT analyze your past content to identify style, tone, and voice trends. Use the insights it provides to refine your attribute lists.

Give It a Role: Tell ChatGPT who it is. Maybe it’s a marketing consultant, insurance agent, or payroll provider. Defining a role helps make the content more relatable.

Build Your Audience Attributes: Have one o f your [bracket] lists be for your audience. Describe them, their goals, fears, concerns, buying decisions, what frustrates them, what interests them, etc. The more details you have, the more relevant the results of your prompts will be for your customers.

Role Play for Detail: Create scenarios or personas and ask questions. This exercise can help you discover the content type you should produce.

Insights to Remember

As you venture into using ChatGPT for your business writing needs, there are a few key insights to keep in mind:

  1. It’s Not Perfect: The version of ChatGPT you’re using now is the most basic it will ever be. Improvements will continue to roll out.
  2. It Doesn’t Remember Everything: ChatGPT has limited word retention and the number of prompts you can use within a specific timeframe.
  3. The Paid Version Offers More: Investing in the paid version of ChatGPT unlocks additional capabilities, including plugins for enhanced content generation.
  4. The Human is the Driver: Your expertise, insights, and guidance are crucial. Think of ChatGPT as a co-pilot, helping you scale your efforts.


Having tools that can adapt and assist is invaluable. ChatGPT offers a unique opportunity to enhance your content creation process, making it more efficient and tailored to your needs.

As with any tool, the key lies in understanding its capabilities and using it to its fullest potential. Embrace the future of content creation, and let ChatGPT be a part of your journey.

(Because things change so fast with AI and Chat GPT, this article was written on 9/15/2023)