Staying Level-Headed During Economic Turbulence

In This Episode

Elizabeth Sutherland, Dan Cashman, and Shelley Sund of Sutherland Weston Marketing Communications tackle the economic uncertainty many business owners face today. Drawing on lessons from past experiences, they offer grounded, strategic advice on recalibrating marketing efforts without retreating—focusing on customer retention, message relevance, and brand empathy. With real-world examples like Ford’s COVID-era messaging pivot, the team illustrates how to stay visible and smart, not silent and scared. They also invite listeners to a free Lunch & Learn on April 15th to explore tailored strategies for marketing during economic turbulence.

You’ll Learn:  

Marketing During Economic Uncertainty – How to remain visible and valuable without overextending.

Customer Retention Strategies – Practical ways to double down on your existing relationships.

Message Relevance and Emotional Intelligence – Adjusting tone and messaging to reflect the moment.